Of the survey respondents, 43 percent said world events such as terrorism, protests, and election results have had “little to no change” in their travel bookings for 2017 and 2018. Thirty-four percent of the respondents indicated their clients were placing a greater reliance on booking with a travel professional; 32 percent noted an increased interest in lesser-known destinations for their vacations; and 31 percent reported an increase in travel insurance bookings. Members could choose multiple answers for the question.
“These positive survey results tell us that in spite of some very challenging world events – both natural and manmade – most consumers are resolute in carrying through with their travel plans,” said Stephanie Turner, President & CEO of Brentwood Travel. “We’re particularly encouraged by the metrics that showcase a travel advisor’s expertise because this tells us consumers understand a professional’s value given our world’s ever-changing conditions.”
In addition, the appeal of experiential travel continues to resonate with consumers. When asked what is more important to the majority of clients – price or experience – the latter was the clear preference as 70 percent of respondents selected experience, compared to a distant 30 percent opting for price.
Survey results also indicate 2018 to be a banner year ahead across all travel segments, with 66 percent of respondents expecting total travel bookings to increase compared to an already strong 2017 where 64 percent of those questioned expect bookings to be up this year.
To find out how to book your next trip with one of our excellent Travel Consultants, please contact us at 314-439-5700 or via email.
Brentwood Travel Vacation Experts
Serving Greater St. Louis since 1957, we specialize in cruises, all-inclusive vacations, tour packages, honeymoons, and group travel.